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"We have no physical product that comes in a box, so the IT infrastructure has to be rock-solid for us. PEER 1 gets that it's critical to my business, and they make sure that I stay in business."

Darrell Snow, VP of Technology
Blast Radius



 
Client: Blast Radius
Year Founded: 1997
Employees: 350
Offices: Amsterdam, London, New York, San Francisco, Toronto and Vancouver
Website: blastradius.com



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Blast Radius is a strategic interactive agency that designs, delivers and optimizes innovative, profitable customer experiences for leading global brands.

Founded in 1997 by graduates of the Vancouver Film School's multimedia program the company has developed into a global employee owned powerhouse with 350 employees and offices in North America and Europe.

Starting out as a boutique digital design and marketing agency, specializing in creating highly interactive and immersive branded experiences for video game companies, Blast Radius has grown exponentially averaging 400 per cent growth in revenues since its inception. Today, the company is a leading interactive agency that designs, delivers and optimizes innovative, profitable customer experiences for leading global brands like AOL, BMW, Electronic Arts, Heineken, and Nike.

Compelling Customer Experiences

"Blast Radius wants to be the global hotbed for innovative customer experiences in the online world", says Darrell Snow, VP of Technology for Blast Radius. "The advertising model is dead. We've got Tivo and podcasting that allow us to tune out advertising. Things that people will seek out and continue to engage with are compelling customer experiences."

Blast Radius delivers their award-winning designs and marketing services on a hosted, on-demand technology platform powered by PEER 1. The company differentiates itself by focusing in on the root causes of declining marketing ROI and helping clients turn the tide by delivering interactive experiences that ignite real customer passion.

"PEER 1 gets that my IT infrastructure is critical to my business", adds Darrell, "And they make sure that I stay in business."